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Views > September 30, 2004

Get Real, Man

By Susan J. Douglas

Bush is not man enough to take care of those less fortunate than he.

Dear Mr. Kerry:

On September 11, the History Channel aired a documentary based on the 9/11 Commission report. Did you see it?

Here, again, we saw a slightly stuttering Condoleezza Rice admit that the infamous Presidential Daily Briefing of August 6, 2001—when Mr. Bush was spending a month whacking brush on his ranch—was titled “Bin Laden Determined to Strike the United States.” We saw her dismissing this information as “historical,” and Richard Clarke indicting the administration for doing next to nothing to combat terrorism before 9/11 and obsessively setting its sights on Iraq after. We saw footage of Team Bush insisting that Saddam Hussein had weapons of mass destruction, followed by the revelation that he had none. We saw the committee note there was no connection between al Qaeda and Iraq.

The hearings dominated the news this spring—when not overshadowed by Abu Ghraib—and Mr. Bush’s approval ratings sank below 50 percent. Shortly after, Michael Moore’s Fahrenheit 9/11 broke box office records for a documentary and treated us to the spectacle of our president sitting paralyzed in front of preschoolers for seven minutes while the nation was under attack. In addition to this disastrous foreign policy record, Mr. Bush has an equally dreadful record on the environment, civil liberties, women’s issues, jobs, healthcare and education.

Mr. Kerry, why are you losing to this guy?

Everyone is giving you advice, and we are heartened to see you may be taking some of it. Your attacks on Bush’s conduct of the war in Iraq, especially your speech at NYU, are rallying your dispirited faithful, getting you lead-story coverage and highlighting the utter stupidity and arrogance of Rumsfeld’s delusion of a two-month victory march through Iraq.

People are telling you to stay on message, to attack the president on national security and to get away from Vietnam. All of this makes sense. But the main thing Team Bush has sought to do—given it has no record to run on—is to make this election a referendum on masculinity.

As a feminist I wish the election were not about who is more “manly,” but this is the culture in which we live. The “girlie man” jokes, the over-used “flip flop” attacks, the ridicule of your use of the word “sensitive” when discussing the need for diplomacy, Bush’s determined performance of certainty about Iraq despite evidence of the debacle there: All are designed to make voters see you as not “man enough” to be president.

It is this perception you must reverse by November. The main gap your campaign must expose is that between Bush’s macho posturing and the cowardice of his policies.

Explain to the voters that Bush is not “man enough” to admit when he and his aides have made a mistake. He is not man enough to fire those, like Rumsfeld, who have presided over one foreign policy scandal after the next. He is too chicken to take on his vice president’s financial interests in the “rebuilding” of Iraq.

Bush is not man enough to take care of those less fortunate than he. New census data shows that the poverty rate has risen under Mr. Bush, as has the gap between the rich and the middle class. More Americans than ever—a projected 45 million—are without health insurance, millions of them children. Despite some job increases over the summer—many of them in low-paying service-sector jobs—about 2 million jobs have been lost during the Bush administration. The national debt and deficit are ballooning under the Bush tax cuts. A real man would not pass these debts onto his and others’ children. A real man would do something, not stand by like a pampered wimp while men and women struggle to feed their families.

A real man would not attack the women of the world; those who are secure in their masculinity do not bully those with less power. Everything Team Bush has done—making sure the federal judges he appoints pass a litmus test on abortion; attempting to undermine Title IX; attempting to undermine Head Start; attempting to increase the number of hours mothers must work to collect workfare; seeking to impose abstinence-only sex education and abortion gag rules here and around the world; refusing to extend the assault weapons ban; and sending, in disproportionate numbers, the children of rural women to the quagmire in Iraq—shows Team Bush’s contempt for women.

Mr. Kerry, recent polls show you losing support among women. A real man, a confident man, would reach out and persuade them that he will do a better job of taking care of and protecting their families.

The debates will be crucial for you. Please, no “lock box,” no strutting around the stage. You must be, simply enough, presidential—firm, unwavering, strong, pointed, compassionate, unflappable. You must drive home that Bush—too passive before 9/11 and too misguided after, too tied to corporate America—is the one not “man enough” for the job.

Susan J. Douglas is a professor of communications at the University of Michigan and author of The Mommy Myth: The Idealization of Motherhood and How it Has Undermined Women.

More information about Susan J. Douglas
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  • Reader Comments

    Bush will win this “election” for one reason,you will never go broke betting on the stupidty of the american people.BUSH-CHENEY 4 MORE WARS.

    Posted by Vernon Ollis on Sep 30, 2004 at 9:50 AM

    In addition to Mr. Ollis’ point, the majority of the media coverage that comes into American households, either through the morning and/or nightly news or local papers, has treated this Administration with kid gloves.  Ms. Douglas hits the real issues that need to be debated and reported on, yet they are rarely, if ever, explored by the networks.  One can argue that the lack of serious reporting on these issues that affect our daily lives, and where the Bush Administration has failed the common American, is the result of sell-out corporations that own the networks and want to stay in this Administration’s good graces.  Kerry is losing to Bush because no one in the major news outlets will stand up to this Administration and tell it like it really is.  The censorship in this country is appalling.  Wait and see - the reporting on the debates will be focused on Kerry sweating or how they put the podiums a certain distance away from each other so that Bush came off looking as tall as Kerry, instead of really reporting that Bush could not articulate his plan for this country and Iraq because he doesn’t have one that makes any sense at all (or ignores reality) and that he (Cheney and their spin masters) have twisted everything Kerry has said.

    Posted by K. Walsh on Sep 30, 2004 at 11:43 AM

    I agree. One very subtle or not so subtle image I have noticed is that Bush is wearing his sleeves rolled up in almost every picture of him doing his stump speech. He looks like a macho man, ready to get to work (Don’t I wish he would already?)

    Kerry needs to deliver his strong message with his sleeves rolled up!. Get to work Senator Kerry!

    Posted by Robin on Sep 30, 2004 at 12:20 PM

    Can Moore’s movie really be called a “documentary”? Generally speaking, that would imply it was impartial and balanced. As it is (i think this is pretty much undisputed) it only attempted to show a single side of the story, and even there in a rather biased fashion. Perhaps “propaganda” would be a better label for the film?

    Posted by Curious on Sep 30, 2004 at 1:02 PM

    I hope bush wins, only to show how that he will go down in history as the worst president america has produced. If he wins I will loose my job. I am a federal fire fighter. He promises to contract my job out after 28 years of service, at twice the cost to the american tax payer. We have not recieved any money promised for radios, and other needed equipment. The money was to come from homeland security fund which he spent 1 trillion dollars on. I wish the new contract firemen luck in the next 911 attack.

    Posted by v.p. on Sep 30, 2004 at 1:08 PM
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