Advertise with In These Times

The readers of In These Times are loyal to the magazine, civically engaged and willing to stand up for what they believe in. They are also well-read, highly educated and active in their communities. One In These Times subscriber said, "If I want to introduce a friend to the progressive movement today, I give them In These Times. It’s the best introduction available."

Media Kit

Download a PDF media kit containing all the information below here.

Schedule
Demographics
Rates and Sizes
Online Advertising
Contact Us

Schedule

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Issue Cover Date Ad Closing Shipping
36/02 February 2012 December 23 January 12
36/03 March 2012 January 20 February 9
36/04 April 2012 February 17 March 8
36/05 May 2012 March 23 April 12
36/06 June 2012 April 20 May 10
36/07 July 2012 May 18 June 7
36/08 August 2011 June 15 July 5
36/09 September 2012 July 20 August 9
36/10 October 2012 August 24 September 13
36/11 November 2012 September 21 October 11
36/12 December 2012 October 19 November 8
37/01 January 2013 November 16 December 6
37/02 February 2013 December 28 January 17
37/03 March 2013 January 18 February 7
37/04 April 2013 February 15 March 7

 

Demographics

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Education

 20% Other
 24% Bachelors
 48% Graduate
 8% Post-Graduate

Age

 3% < 24
 15% 25-44
 44% 45-64
 38% 65 +

Income

 25% Under $29,999
 26% $30k-$49,999
 19% $50k-$69,999
 16% $70k-$99,999
 14% 100k+

Loyalty

 20% < 1 yr
 18% 1-2 yrs
 15% 2-3 yrs
 8% 4-6 yrs
 36% 7+ yrs

Book-Buying Habits During the Last 12 Months

Purchased 6 to 10 books
Purchased 11 to 20 books
Purchased 20+ books
Fifty-eight percent of In These Times’ readers have purchased a book reviewed in our culture section.

Active Readers

Contributed to a nonprofit
Voted in an election
Contributed to a political campaign
Attended a protest
Our readers stand up for what they believe in by committing their time and monetary support. The majority of our readers participate in one or more civic activities.
Reach our more than 20,000 print subscribers

 

Rates and Sizes

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Four-Color 1x 3x 6x
Inside Cover $1250 $1060 $937
Back Cover $1450 $1230 $1085
Full $1000 $850 $725
Two-Thirds $800 $720 $648
Half $600 $540 $486
Third $450 $405 $365
Quarter $375 $338 $304
Sixth $275 $225 $203

 

Dimensions

Full

Live: 7.125" x 9.25"
Bleed: 8.375" x 10.875"

Two-Thirds

4.75" x 9.25"

Half Horizontal

7.125" x 4.5"

Third Vertical

2.25" x 9.25"

Third Horizontal

4.75" x 4.5"

Quarter Vertical

2.25" x 7"

Quarter Horizontal

4.75" x 3.5"

Sixth Vertical

2.25" x 4.5"

Sixth Horizontal

4.75" x 2"

 

Mechanical Specs

  • For bleeds, maintain a 0.375" safety margin on edges.
  • Final trim size is 8.125" x 10.625" (48p9 x 63p9)
  • Printed on 50# offset from a web press.
  • Binding method is saddle stitch.
  • All images provided should be hi-resolution (300dpi) CMYK files, preferably in PDF, TIF or EPS formats.

Contact Art Director Rachel K. Dooley at (773) 772-0100, ext. 244 or .(JavaScript must be enabled to view this email address) for additional production questions.

Delivery

  • After confirming your ad contract with the magazine's advertising coordinator (contact info at above right), please send proofs along with a digital copy of your ad to .(JavaScript must be enabled to view this email address)
  • Submit only TIFF, PDF, JPG, or EPS files.
  • Supply files via e-mail, ftp, or CD-R.
  • Fonts and graphics must be embedded in your file.
  • Non-standard file formats, and additional production requirements are subject to additional charges.

Online Advertising

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Our website is one of the most popular progressive news magazines on the web, averaging 250,000 visits per month. Our unwavering commitment to independent journalism since 1976 has earned In These Times a devoted following of readers. Advertisers have the opportunity to reach a motivated, intelligent audience of readers.

Banners

Online ad sizes:

Leaderboard (728 x 90)
Wide skyscraper (160 x 600)
Medium rectangle (300 x 250)

Price: $8 CPM (cost per 1,000 impressions)

Minimum order for banners: 10,000 impressions.

Ads are available on all our high-traffic pages.

We accept ads in any common format (such as Flash, JPG, GIF). We are happy to provide free consulting for advertisers looking to stand out or polish their message.

Reporting

All advertisers with InTheseTimes.com will have access to real-time metrics on click-through rates, total impressions, and current inventory.

eNewsletter

We send an eNewsletter to approximately 12,000 subscribers every week. We offer plain text and/or graphic ad space in each newsletter. It is a great way to connect with a very targeted, motivated audience.

Price: $75 per plain text ad, per e-newsletter. $150 per full-color banner ad, per e-newsletter. E-newsletter banner ads are available in standard leaderboard, skyscraper and medium rectangle sizes. Banners should be e-mailed in JPG, TIFF, PNG or EPS formats.

Site Sponsorships

Enjoy exclusive run-of-site ads on InTheseTimes.com.

Price: $1,750/week, $5,500/month

Contact Us About Advertising with In These Times

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Associate Publisher Dan Dineen
(773) 772-0100, ext. 225
fax (773) 772-4180